 In the past five years the timepieces of Xemex Swiss Watch have evolved from well-guarded secrets known only to a handful of design aficionados to cherished collector's items. With their distinctive design, Xemex watches today hold their own in the marketplace. Some have even become models for others in the watchmaking industry. For Ruedi Külling and Hanspeter Hanschick, who developed the brand from scratch in just five years' time, this brief but impressive track record is very motivating. "With Xemex we were able to realize our dream of developing our own watch brand according to our own perceptions. The fact that the response has been so overwhelming and that we gained momentum so fast is very rewarding," notes Ruedi Külling with satisfaction.
Since Ruedi Külling designs all watch models himself, the Xemex watches expressly reflect his philosophy: simplicity, unity and clarity. Already he has set new standards in the watch industry. Today, his square Avenue Collection is considered a classic. Editors of 'Form' have showcased Xemex in a recent publication as part of the publisher's series on modern classics.
Expertise, know-how and experience in marketing, distribution and sales are the prerogatives of watchmaking professional Hanspeter Hanschick. Together, the two Xemex founders complement one another and make a strong team, as evidenced by the undeniable success of the young watch brand.
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 Xemex Offroad Black Dial Chronograph (Quartz) Mid-Size 351.01 Watch
By: Xemex Price: $950.00
Form follows function in this simplified complication. A masculine design with three subdials--seconds, thirty minute, and date--as well as a tachometer bezel. A red sweep second hand accentuates the design. A sturdy stainless steel case and scratch-resistant sapphire crystal make this a go-anywhere timepiece. |
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